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Protex AI secures funding to revolutionise worker safety
09 February 2025
PROTEX AI, a leader in AI-driven workplace safety technology, has secured an oversubscribed $36 million Series B funding round, led by Hedosophia with participation from Salesforce Ventures and existing investors.

This latest investment comes as Protex AI accelerates its expansion in the U.S. to revolutionise worker safety on a global scale through computer vision and AI.
“As global industries grapple with tighter regulations and increasing operational complexities, safety has emerged as a critical lever for growth and resilience,” said Dan Hobbs, CEO of Protex AI. “The safety market is evolving rapidly, with organisations prioritising automation, efficiency, and employee wellbeing. We’re at the forefront of this transformation, integrating cutting-edge computer vision and AI technologies to not only enhance safety but also drive measurable improvements in workplace operations.”
“Protex AI’s safety solution provides employers with the critical insights they need in order to make real-time decisions that mitigate risk and better protect their workforce,” said Jessica Bartos, principal at Salesforce Ventures. “We’re excited to support Protex’s growth as their mission of applying AI to the global industrial workplace will reduce accidents and help optimise operations."
According to the Occupational Safety and Health Administration, 2.4% of workers in the U.S. experience safety incidents annually, with 5,200 worker fatalities occurring in 2023. Creating safer workplaces is a priority for industrial sites, making it critical for a proactive approach to preventing incidents before they occur.
Fortune 500 enterprises, like DHL, are partnering with Protex AI to achieve measurable safety improvements, including an average 64% reduction in risk within just three months of deployment. Protex AI’s privacy-first architecture, featuring advanced anonymisation and cutting-edge edge computing, ensures data security while empowering clients to address safety challenges proactively.
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