Management 'out of touch' with frontline workers' roles

The YouGov data commissioned by SafetyCulture represents the views of American, British and Australian “frontline workers” – individuals who must “physically show up to their job”, including the likes of hospitality, retail, manufacturing, and logistics workers. With frontliners making up 80% of the global workforce, the data shines a light on major opportunities to better engage the workforce largely responsible for keeping the world moving.

The survey revealed: 

Find the right channel for “deskless” workers

The survey also spotlighted the importance of one central channel for critical communications that is accessible and practical for frontline teams:

“Many businesses have continued to invest in providing their white-collar workers with high-quality tools and technology for remote communication but enabling the frontline is a blindspot for some organisations. There’s a real opportunity to improve in this space, particularly with low-cost mobile first technology.”

SafetyCulture is aiming to help improve communication between HQ and the frontline, via a new ‘Heads Up’ feature in its flagship product, iAuditor. The feature creates a one-stop messaging broadcast centre and allows organisations to record short videos or image-based messages and send them out to team members at the click of a button. 

The new Heads Up feature has already enabled nearly 20,000 users around the world to reach frontline teams with important messages and can be used by almost any type of business. Teams at electric vehicle charging provider BP Pulse and Europe’s largest golf retailer American Golf have been early adopters of the feature.

SafetyCulture’s new mobile-first “Heads Up’ feature is available via iAuditor free of charge for teams of up to 10 people. 

* All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,980 adults (858 US, 553 Australia, 569 UK). Fieldwork was undertaken during April 2022.