Centurion leads the way in style and safety
20 September 2017
Above the neck PPE specialist, Centurion has carried out extensive research that reveals style is the fourth major trigger for customers changing a helmet or brand, after cost, comfort, and change in company policy requirements.
Renowned for its pioneering head protection systems, the global company conducted a survey of 250 wearers across UK organisations to understand the opportunities and challenges faced by the changing landscape.
The research reveals that 11% of people said style is a key contributor when changing a helmet - a factor more significant to workers than the design, quality and specific brand of a helmet.
As a result of the research, Centurion has started developing new products, bringing in style as a core focus including its latest Safety Helmet range, Nexus.
Andrew Gordon, marketing director at Centurion, said: "At a time of rapid change for our customers, we believe Centurion's above the neck expertise and specialism is more important than ever, and carrying out this research has allowed us to further understand the needs of the market and more importantly, our customers."
In 2017 Centurion re-launched its brand following a complete brand review during 2016. The brand evolution was said to reflect Centurion's deep fundamental belief in the human ingenuity at the heart of the industries it serves.
The rebrand included a new logo, tagline and website and was underpinned by extensive customer research to understand current brand perceptions as well as the opportunities and challenges faced by customers in today's changing landscape. The research reaffirmed Centurion's belief in the importance of its total focus on above the neck protection - the most vital purchase any PPE buyer can make.
After a competitive pitch process, London based Brand & Creative specialists OTM (part of the Edicis group) was chosen to deliver the rebrand project, working closely with internal staff to build a brand identity that reflects the new strategy. OTM also designed and built the new brand website.
"The industry is changing and it's evident that workers are becoming more conscious of how they look," Andrew Gorden observed. "Rewind 20 years, and this wouldn't have been the case but now poor looks is one of the top reasons for non-compliance in wearing PPE. Being safe never looked so good and our ambition is to continue creating products that are safe, innovative and stylish."