CEO appointment

Jeff brings a wealth of experience in driving profitable sales growth and building brands in new markets. He has held several executive roles in the industrial and consumer durables industries, with particularly strong credentials in creating and leading new product development processes and launches.

Jeff was appointed earlier this year following the announced retirement of David Holdham who held the post for over nineteen years. Jeff joins from Britax Child Safety where he was commercial director for over four years responsible for sales, marketing, product management and customer service.  

Nigel Atkinson, chairman at Centurion Safety Products,said: “Jeff is a high energy leader with significant experience in driving sales growth, having delivered a number of success stories. We were particularly impressed by the breadth of his experience understanding both safety leadership and several of the channels we serve across a number of markets. We thank David Holdham for his very successful service and look forward to welcoming Jeff to our strong team."