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Helping UK companies realise their export potential

02 March 2017

At the recent Intersec 2017 Exhibition in Dubai BSIF organised the UK safety Pavilion within the show and helped 12 British companies to realise their export potential by taking part in the group.

The UK as a whole had the third largest presence of companies spread across the Safety, Security, and Fire halls.

Several of the attending Safety companies were new to export and because of BSIF’s status as a Department for International Trade (DIT) Trade Challenge Partner, we secured government grants of £2,500 for them to help with the costs of taking the first steps to becoming exporters.

The exhibition itself was a huge success with high quality sales leads and contacts made by all the pavilion participants. A major part of doing business in the Middle East is down to the relationship between supplier and buyer and Intersec allowed the exhibitors to make and develop these key relationships.

A Networking event was organised by BSIF at the British Embassy with all UK Pavilion exhibitors invited to attend an evening of networking in the gardens of the Embassy, it allowed an opportunity to speak to local representatives and the export staff based in Dubai, again enhancing the relationships with the people on the ground in the UAE.

The show is a hub for safety not just in Dubai but the entire Middle East with 33,000 visitors from 129 different countries attending during the three-day event. Saudi Arabia, Iran and India along with the UAE itself provided the largest contingent of visitors to the show which highlighted the real demand for products from these countries. The demand for UK products and expertise is strong with our reputation being held in high regard. This was evident in the number of visitors to the UK Pavilion and the strong interest in the range of products on show.

The UK Safety Pavilion at Intersec has been organised by BSIF for the last 12 years and continues to go from strength to strength, 2017 saw the overall floor space of the Pavilion nearly double from the previous year and completely sell out. With the increased focus on worker safety in the Middle East the market is strong and continuing to grow so we predict an even bigger presence from the UK at the exhibition for 2018.