Dickies backs Project Pictogram

Project Pictogram encourages UK fleets and organisations to use a voluntary industry standard set of vehicle stickers to communicate the dangers of the ‘fatal four plus one’: inappropriate speed, using a mobile phone while driving, not wearing a seatbelt, drink/drug driving and not maintaining a safe braking distance. The campaign is business-led and supported by a number of road safety organisations including the DfT Think!, Road Safety GB, RoSPA, IAM and the Association of British Insurers.

The scheme was launched at the National Motor Museum in Beaulieu recently with the help of Rachael Burton, whose husband Kevin died on the M27 on his way to work when his car was hit from behind by a lorry in March 2015.

Unlike most safety programmes, Project Pictogram is aimed at business drivers and commuters and is based on retail brand marketing techniques.

Creator Phil Palfrey said: “Project Pictogram is a powerful initiative that protects profit and guards against the prospect of staff injury or fatality. As businesses get involved, they can dive deeper with specific educational campaigns for their own staff and promote safer driving through other media, such as on-the-go coffee cups, insurance reminders and literature at tourist attractions.”

With artwork for a variety of sticker sets available for free online (www.hantsfire.gov.uk/project-pictogram), the initiative is accessible to fleets and organisations of all sizes.