Dickies goes street

Workwear and Streetwear brand, Dickies, has launched a brand new look to its website for Streetwear.

Dickies Streetwear is hand picked from the Dickies Classic Range selected for hard wearing and Contemporary Street and skate fashion.

Inigo Garcia, Dickies Streetwear sales director commented: "Because these days if you're wearing Dickies for ruggedness, quality, or for attitude you could just as easily be a plumber or carpenter as a roadie or a skate - board running, fixie riding, mosh-pit banger. And that's why we've created this brand new site - to talk with all of our people." Singer, Cheryl Cole's dancers were kitted out in Dickies Streetwear when she performed her new single recently during the semi-finals of BBC's primetime reality talent show, 'The Voice'.