Engineered for extremes
23 January 2013
J D Neuhaus has updated its 'logo and slogan' to a design which more closely represents the company's latest products, including new developments designed for applications in some of the toughest markets and environment
For many years the logo slogan of 'powered by air' was appropriate for the full range of hoists, cranes and winches. More recently, however, the introduction of hydraulically powered products has been predominant, suitable for the operating conditions in heavy engineering markets such as shipbuilding, mining, tunnelling and oil and gas exploration which all have their own unique requirements.
To do justice to these developments, the logo slogan has been updated to 'engineered for extremes', which the company feels is more representative of current product performance and develop - ments. The new logo also uses a modern typeface which is felt to be more powerful and vibrant, reflecting the changes in the markets served.