Take part this Road Safety Week 2024

The campaign runs this week (17 to 23 November) and organisations are invited to take part by signing up at www.brake.org.uk/road-safety-week.

Everyone who signs up can access free resources from Brake to raise awareness of the devastating toll of road crashes and celebrate the work of the incredible number of people who come together every day to support families after a road death or serious injury.

Tanya Taylor, corporate partnerships manager at Brake commented, “We are delighted to have the support of Autoglass once again this year. The team really understand and support the cause of Road Safety Week. We have big ambitions for this year’s campaign and the support of our sponsors is key to fulfilling them.”

Amy Shuffleton, head of responsible business and internal communications at Autoglass added, “Safety is our number one priority, for both our colleagues and our customer. That’s why we’re proud to support Brake’s Road Safety Week for the second year running, raising awareness that aligns with our zero-harm ambitions and fosters a culture of care.

“Road Safety Week is a significant milestone in the automotive calendar, promoting safety awareness and encouraging positive change to save lives on the road. The focus on road victims is a necessary and important one, and we hope our support goes some way to helping create safer roads for all.

“Our dedication to safety extends beyond our core services of repairing, replacing and recalibrating vehicle glass - we are committed to ensuring our customers’ safety, serving our communities, and making a positive impact on society.”

This announcement comes a month after the Department for Transport released last year’s road casualty statistics, revealing that another 1,700 people had been killed on UK roads in 2023.

During Road Safety Week, Brake will lead on the development of a Road Victim’s Charter, calling on our new government to provide sustainable funding and parity of care for road victims and their families, whoever they are, wherever they live, and whether or not a crime has occurred.

For educators, Brake provides resources to help children and young people learn about people who help after a crash, from emergency services to social support. For employers, the focus will be on helping every organisation that employs people who drive for work to understand why we need robust investigation into the causes of road crashes, so we can understand why they happen and prevent future road death and harm.

In 2023, more than 4,000 organisations, educators and individuals signed up to take part in Road Safety Week with a theme Let’s Talk About SPEED. Brake invited participants to join a national conversation about speed, asking why, when five people die on our roads every day, so many of us still choose to drive too fast.

Find out more at www.brake.org.uk/roadsafetyweek.