09 June 2013
Toyota Material Handling Europe (TMHE) has launched its first forklift design competition for European design students and 2013 graduates under the coordination of the multi awarded TMHE Design Center. The call for entries has started.
This year's theme is 'Tow Tractors: Industrial Machines in Need of a Makeover'. To fit into a modern intralogistics environment, the tow tractors need a refresh: on top of being heavy-duty, robust, safe and reliable to carry loads over long distances, and helping save time, energy and money, they should equally be stylish.
"We want participants to be inventive, original and daring in their creation of the tow tractor. We would like them to concentrate on the aesthetic value, but also consider today's material handling challenges such as sustainability. The end product must reflect the Toyota heritage and our core product values: Safety, Durability, Productivity, Driveability and Simplicity," says Magnus Oliveira Andersson, head of design center at Toyota Material Handling Europe.