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ARTICLE
Technology-led footwear brand
23 January 2013
As part of its strategic plan to differentiate high technology products from its everyday safety footwear products, Goliath has developed a new brand, 'YDS Boots' to encompass a technologyled footwear range tailored

As part of its strategic plan to
differentiate high technology
products from its
everyday safety footwear
products, Goliath has
developed a new brand,
'YDS Boots' to
encompass a technologyled
footwear range
tailored to job roles in
extreme conditions.
The range aims to take military footwear design expertise, already gained for MODs all around the world, across sector boundaries, and incorporates premium technologies such as GORE-TEX and high performing Dual Density Rubber (DDR) technology for the ultimate footwear solutions.
The footwear range has been designed for fire and rescue officers, police and security officers and specialist industrial professionals such as power linesman and linewalkers.
Further additions in the military and ambulance sector are also in development and due for release in Q3/4 2011.
The range aims to take military footwear design expertise, already gained for MODs all around the world, across sector boundaries, and incorporates premium technologies such as GORE-TEX and high performing Dual Density Rubber (DDR) technology for the ultimate footwear solutions.
The footwear range has been designed for fire and rescue officers, police and security officers and specialist industrial professionals such as power linesman and linewalkers.
Further additions in the military and ambulance sector are also in development and due for release in Q3/4 2011.
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