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New chief marketing officer at Alcumus
04 August 2021
ALCUMUS IS delighted to announce the promotion of Paul White to chief marketing officer (CMO). Paul will be responsible for the alignment of the go-to-market strategy across Alcumus, leading global campaigns and driving brand awareness.
This newly created role demonstrates Alcumus’ continued commitment to growth globally and Paul will play a key role as a member of the Alcumus Senior Management Team.
Paul has more than 20 years’ experience in high growth businesses including Kana Software Inc and Gresham Technologies, and is passionate about delivering experiences that fuel customer engagement and accelerate growth.
“I’m delighted that Paul is joining the Senior Management Team in this crucial role so we can align our brand strategy and build an even stronger platform for Alcumus,” said Alyn Franklin, CEO Alcumus.
“His track record of driving growth businesses will help us to evolve to the next level as we continue our expansion. Bolstering our senior team is an important step to continue meeting rising customer demand. Over the last year, we’ve grown our business by 24% with 143 new hires.”
Paul joined Alcumus as Senior Vice President of Marketing for the Enterprise division in late 2020 and has developed the value proposition for the division, implemented new strategies and led a high performing team to great effect.
“Over 40,000 customers, including many globally recognisable brands, choose us to help them create safer and more sustainable operations. I’m excited by this new opportunity, helping to add value for clients and working with the Senior Management Team to grow the business for our future success.”
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