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International dealer event

29 October 2018

For the first time in HAIX’s seventy year history, international dealers and team members alike gathered in Croatia for a two-day event between 11 - 12th October 2018.

HAIX distributors from 27 different nations across Europe, Asia and South America met for a behind the scenes glimpse of the brand: from updates on top-secret product developments set to launch in 2019, to an access all areas factory tour. 

With 1.2 million pairs of shoes supplied to customers worldwide annually, with a capacity to manufacture up to 10,000 pairs of shoes every day, 1,300 members of staff and 5 international branches; HAIX is a truly international brand. Reflecting HAIX’s global network, the international dealer event saw initial presentations held in Zagreb, Croatia, before a visit to the factory in Mala Subotica, home to one of the world’s most modern shoe production facilities, employing over 1,000 locals.

Demonstrating HAIX’s continued success in the UK, key distributors from industrial, forestry and emergency services attended the event. This included representatives from Arco, WorkWare and Bond Safety. Attendees received the latest updates from HAIX that began with a company history overview, presented by CEO Ewald Hairmerl who explained how the brand began with him designing his own range of functional firefighting boots after being disappointed with the rubber boots him and his colleagues were wearing at the time. The objective of always responding to customer demand, continually designing and developing footwear features that improve their daily life forms part of the brand’s vision to this day and is how the company has seen unprecedented global success. 

Also discussed during the event were the latest campaigns HAIX has been working on including ‘Made in Europe’ and the commitment to a European foothold, with raw materials sourced from Europe and manufacturing performed only in Europe, in Germany and Croatia. Exciting plans for 2019 were also outlined, including never before seen product developments and campaigns. 

Simon Ash, UK sales manager, said: “At HAIX, everything we do is created with the end user in mind, and this extends across our entire supply chain. To be able to take our key distributors from the UK to see where it all happens in Croatia was a fantastic experience. Echoing our event’s motto was ‘grow together’, we wanted to motivate our dealers and set the course for an even more successful year.”