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Mark Sennett
Managing Editor |
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Kelly Rose
Editor |
The Four Cs of business driver safety
18 December 2019
With 70% of work-related deaths coming from road collisions, there is a clear need for employers to minimise the risks faced by those who drive on behalf of their business. This can be a challenge, and you may be unsure where to start.

Understanding ‘The Four Cs’ will help you and your business to establish a mindset that holds driver safety in clear focus: Compliance, Culture, Care and Cost.
IAM RoadSmart says its solutions can help you turn ‘The Four Cs’ into clear and deliverable actions, with a fleet safety mindset being at the centre of everything we do.
Their on-road courses are backed by a 60-year heritage of teaching advanced driving and riding, while our classroom talks and e-learning solutions are the easy route to a fully compliant fleet. We offer a comprehensive range of solutions from licence checks and e-learning on our CHOICES portal, up to individual on-road training through Driving for Work.
Contact IAM RoadSmart today to find out more about our driver training courses and risk management solutions that can help you to achieve a safer and more efficient fleet.
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