Made for women

IN RECENT years, rugged looks and utilitarian garments have become one of the statements of the modern cool – a ‘workwear movement’ in modern fashion trends.

For nearly 50 years, Snickers Workwear has been building a workwear movement of its own. Technically advanced, innovative and high-quality working clothes that are built to last and look good in work, on site and at leisure. It’s the modern working wardrobe for tradesmen and women. 

It’s certainly a sea change for modern day tradeswomen who previously had to make do with workwear that wasn’t designed specifically for them, was ergonomically unsuitable, impractical and totally unflattering.

Fabric performance

Snickers Workwear’s clothing design and development for women has been driven by continual research into their needs and experiences, and through dialogue with the  working women who wear the clothes on site. Technical design with performance fabrics for comfort, durability and sustainability has been central to this process. 

The result is an ergonomically designed range of top to toe, multiple use working clothes for women. They’re unrivalled in their functionality and responsiveness to different working environments and weather conditions and, while durability has always been part of the Snickers Workwear DNA, refinements in its fabric technologies are also now at the heart of the brand’s sustainability philosophy. In essence, the brand believes that the longer Snickers Workwear clothing lasts, the less environmental impact it has. 

This fundamental insight has become the cornerstone of Snickers Workwear’s sustainability efforts to uphold both social and environmental accountability¹, while the less durable, poorer quality clothing peddled by other brands in the name of ‘value’ only serve to contribute to our climate issues. In essence, the shorter a garment’s lifecycle, the quicker it is disposed of, probably into landfill or onto a waste mountain somewhere in the third world.

Freedom of movement and a female fit

Ergonomics and street wise looks are fundamental hallmarks of all Snickers Workwear clothes for women which, combined with the sophistication of their design, deliver a workwear wardrobe of real quality and genuine sustainability.

Nicole Rimér², who is head of design and Innovation for Snickers Workwear says, “Women have different shaped bodies so to get a comfortable and protective garment you need to deliver a fit shaped to fit the curves of a woman’s anatomy”. 

“We have a very sharp focus on making women’s work clothes as comfortable and functional as possible. We listen to how women work on site and what tools they use”. 

“For instance, we carry out “wear tests” in a variety of workplaces in particular to check the fit and comfort. This is especially true for our female underwear. For instance, we don’t use any old cotton or polyester fabric to make briefs or bras, but use the best possible technology fabrics that are breathable and deliver maximum comfort next to your skin when you’re working hard”.

“The Snickers Workwear women's range features advanced designs for a contemporary female fit with outstanding freedom of movement. Our womens’ garments follow the same design principles of comfort, functionality and fit as for our men’s workwear but female ergonomics dictate that the garment designs have to be adjusted by shape and comfort to fit a woman’s body”. 

Functionality and comfort

Take the Snickers Workwear work trousers for example. Without compromising on functionality, they are specifically designed for women. They feature a low waist cut, Twisted Leg design and Snickers Gusset in the crotch for a modern female fit and maximum freedom of movement courtesy of Snickers Workwear’s revolutionary 4-way stretch fabric.

As any tradeswoman knows, working on your knees takes its toll. That's why the Snickers Workwear trousers and kneepads for women has the patented KneeGuard positioning system to provide the most advanced, certified knee protection available³. So you can protect yourself today – and save your knees for tomorrow. 

The key differentiators of Snickers Workwear’s clothing for women’s sit at the heart of the brand’s DNA4. Functionality, durability and sustainability when women want it; comfort, fit and protection where women need it. With ergonomic designs to fit the female form they’re the optimal choice for women at work who need to get every job done comfortably and efficiently. 

Ultimately, the anatomy of Snickers Workwear clothing for tradeswomen enables them to make informed buying decisions to suit the way they want to look and work on site and how environmentally responsible they want to be.

Delivering sustainability

Committed to the UN Paris Agreement⁵, Snickers Workwear’s sustainability planning is focussed on continuous improvement in two key areas – Materials Technology; Standards and Targets

The brand makes no apologies for using the highest quality materials to ensure its clothing lasts as long as possible. Its policy is to replace conventional fabrics with better and more sustainable alternatives to reduce its environmental footprint. The brand is replacing conventional materials with more sustainable alternatives such as Preferred Fibres  like REPREVE and SORONA.  As well as recycling man-made nylon and polyester fabrics to create other, new Preferred Fibres and supporting the ‘Better Cotton initiative’ to improve cotton farming globally.

Snickers Workwear sourced 41% of all garment fibres as Preferred Fibres in 2023, and is targeting as much as much as 80% by 2030. Business decision making is based on established methods and standards, calculating company emissions using the Greenhouse Gas (GHG) Protocol, while ongoing Life Cycle Assessments on every product help identify areas of improvement. 

Ben Stacey is sales manager Ben Stacey at Snickers Workwear. For more information, visit www.snickersworkwear.co.uk

References

1  Snickers Workwear, Durability means Sustainability, https://www.snickersworkwear.co.uk/list/sustainability
2  Nicole Rimér, The Designer Breaking New Ground, https://www.snickersworkwear.com/list/stories/the-designer-breaking-new-ground
3  Snickers Workwear, All About Our Kneepads, https://www.snickersworkwear.com/list/product-guide/all-about-our-kneepads
4 Snickers Workwear, Women’s Workwear, https://www.snickersworkwear.com/products/category/women
5  The Paris Agreement is a legally binding international treaty on climate change. It was adopted by 196 Parties at the UN Climate Change Conference (COP21). United Nations Climate Change, The Paris Agreement, https://unfccc.int/process-and-meetings/the-paris-agreement