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Designer frames increase eyecare take-up

03 August 2018

Research revealed by Specsavers Corporate Eyecare suggests that offering designer frames increases take-up of eyecare benefits and reflects well on the company.

This may prove useful information for safety managers providing DSE eye care, safety eyewear and/or driver eye care. 

Undertaken among over 500 senior decision makers from companies across the UK, the research considered the aesthetics of glasses and the positive impact they could have on morale. Employers were asked their thoughts on providing employees with designer ranges of frames and were generally very positive about the idea.  

24% said it would make it a more valued benefit than offering non-branded frames and 30% said employees would welcome the opportunity to visit an optician offering designer frames.

25% thought it would increase take-up of eye care benefits, while 30% believed it would reflect well on them as an employer. Finally, 21% thought it would support employee engagement, and 15% already offer designer frames and said access was valued by staff.

Jim Lythgow, director of strategic alliances at Specsavers Corporate Eyecare, said: "Sourcing and providing eye care isn’t just a tick-box exercise; eye care may be one of the more affordable provisions but letting employees know the extent of the offering can significantly increase how much it’s valued."

Specsavers Corporate Eyecare’s range of glasses suitable for DSE use and driving are available in a wealth of different designer options, from Converse to Kylie Minogue, and Pierre Cardin to Will.i.am. 

A simple DSE eyecare eVoucher from Specsavers Corporate Eyecare costs the employer £17. This offers the employee an eye test and complete pair of glasses, if required solely for DSE use, from the £45 range. Alternatively, they can use this as a contribution worth £65 towards designer frames.

The JCB range of prescription safety glasses was launched by Specsavers Corporate Eyecare last year. Styled to reflect a modern, tough, sporty look that is so popular in sunglasses designs, the new frames are hard to equate with traditional safety glasses.