Technology-led footwear brand

As part of its strategic plan to
differentiate high technology
products from its
everyday safety footwear
products, Goliath has
developed a new brand,
‘YDS Boots’ to
encompass a technologyled
footwear range
tailored to job roles in
extreme conditions.

The range aims to take
military footwear design
expertise, already gained
for MODs all around the
world, across sector
boundaries, and incorporates
premium technologies such as
GORE-TEX and high performing
Dual Density Rubber (DDR)
technology for the ultimate footwear
solutions.

The footwear range has been
designed for fire and rescue
officers, police and security
officers and specialist
industrial professionals such
as power linesman and
linewalkers.

Further additions in
the military and
ambulance
sector are
also in
development
and due for release in Q3/4 2011.