Opening up new opportunities
FRISTADS CONTINUES to expand its e-commerce business in the European market with a new web shop in Germany. The new shop offers Fristads’ full range of workwear as well as the Outdoor collection and brings the total number of web shops to four.
“This is a natural evolution of our digital journey,” says Anders Hülse, managing director of Fristads. “It is a complement to our business to business sales that gives our customers a broader range of products to choose from.”
Fristads opened its first web shop in 2018 in Sweden, with Finland following suit in the spring of 2021 and Denmark in the autumn of 2021. The German shop is the latest addition to Fristads’ online business, having opened their virtual doors last autumn. All the shops offer both Fristads’ workwear and outdoor collections. The web shops also feature useful content such as size guides, a care and repair section, information about certifications and inspirational stories.
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