Driving forward with new appointment

With almost 30 years’ experience in the materials handling industry, Schock has worked both for leading manufacturers and independent organisations at regional, national and European sales management levels. He joins Bristol forklifts following a nine-year term at Lift West, where he held the position of sales director.

He says: “This is a great opportunity to join an established, well-respected business within the industry, and to spearhead the exciting future growth of the company over the coming years.”

Schock's role will include working with customers to strengthen existing local business relationships, whilst also focusing on new ventures in the region. His experience in the industry will support Bristol Forklifts in its ambition to become the South West number one premier materials handling solution provider and service partner. 

As sales director, Paul will be collaborating with customers and aims to take a personal, honest and informative approach when making recommendations for equipment and solutions. 

“I’m looking forward to engaging with customers both current and new,” he say. “Materials handling is a fascinating industry; it’s very interesting to view different manufacturing processes and to see out how various factories operate.”

Schock’s appointment at Bristol Forklifts is part of the company’s development plans, with a particular focus on green technology in the future. With many customers increasingly looking to reduce their carbon footprint, Bristol Forklifts is well-positioned to provide solutions such as the recently launched Mitsubishi three and four-wheel EDiA electric trucks.

Bristol Forklifts was acquired by Red Diamond Distribution (RDD) — the UK national distributor for Mitsubishi forklifts — in 2018.  

“Paul has excellent industry experience and will be an asset to the team,” said Mike Jones, managing director of RDD. “He will play a big part in extending Bristol Forklifts’ reach across the South West region.”