Dickies goes street

Workwear and Streetwear brand,
Dickies, has launched a
brand new look to its
website for Streetwear.

Dickies Streetwear is hand
picked from the Dickies
Classic Range selected for
hard wearing and
Contemporary Street and
skate fashion.

Inigo Garcia, Dickies
Streetwear sales director
commented: “Because these days if
you’re wearing Dickies for
ruggedness, quality, or for attitude
you could just as easily be a plumber
or carpenter as a roadie or a skate –
board running, fixie riding, mosh-pit
banger. And that’s why
we’ve created this brand
new site – to talk with all
of our people.”
Singer, Cheryl Cole’s
dancers were kitted out in
Dickies Streetwear when
she performed her new
single recently during the
semi-finals of BBC’s
primetime reality talent
show, ‘The Voice’.