The New Balance Industrial range combines the brand’s performance-led design with certified safety protection, bringing its established expertise into the UK workplace. The collection includes key ranges such as Allsite, Calibre, Cremorne, Elite Lite, Speedware and Logic, with both men’s and women’s fits available across safety boots and trainer-style shoes. Selected styles will also feature BOA fit systems for enhanced fit, convenience and on-site performance.

Darren Washbourne, CEO of Beeswift, said: “Securing New Balance Industrial distribution exclusively for the UK is a major step for Beeswift. This is a globally recognised brand entering the UK safety market, and we are proud to be leading its introduction. The range delivers on comfort, performance and protection, exactly what today’s workforce expects.”

Matt Goldsworthy, BTM Group, added: “New Balance Industrial represents a significant opportunity in the safety category. Beeswift’s expertise and market presence make them the right partner to bring this to life in the UK.”

Beeswift will manage distribution through an exclusive partner program, ensuring strong market positioning from launch. The range is designed for professionals across construction, manufacturing, logistics, facilities management and trade sectors looking for the performance and credibility of a global brand in their working day.

For more information, visit New Balance or Beeswift.