New chapter in stationary packaging
Jetran packaging has been selected for the new range of Nova pencils. Described as the worlds’ leading design of retractable pencils, Nova has launched the range in Europe and Asia.
PDD head for Camlin Manik Salunkhe said of the packaging used: “We wanted to create a unique packaging in line with our environmental credentials. We briefed a number of agencies and found that the Jetran pack answered all our wishes. The end caps in the pack have been colour matched to our pantone references and the finished packs have a fantastic presence as a retail display.
“More importantly the Jetran pack has secondary use – firstly for distribution and display and secondly the end customer has packaging they can use for storage and re-use”.
For security the packs are secured using self-adhesive holographic labels. In bulk production the packaging is supplied in component form with the tubing packed flat and the end caps separate. This makes shipping and storage very economic – also the carbon footprint of this packaging is very low.
The clear tubing is made using a recycled grade of PET film and the end caps have a 40% recycled content.
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