Scruffs at A+A

Launched in 2003, it’s developed rapidly to become a major Eur 23 million player. It’s designed by BPT, the specialist brand development arm of merchanting giant Travis Perkins.

Scruffs says it has always strived to be bigger and better, to challenge convention, and to do things differently. Success comes from an iconic ‘want-to-wear’ workwear range with good design and functionality at its core that consumers want to be seen in.

In-store demand is driven by high-impact merchandising solutions and awareness is created by award-winning campaigns that include many different

media channels. 

Scruffs is exhibiting at A+A for the very first time, where it will officially launch the brand’s expansion into Europe.

For resellers who’re looking for impressive safety footwear and workwear that’s driven to market with powerful marketing campaigns and huge in-store investment then Scruffs is a major opportunity for consideration.

Hall 5, Stand C10.