New route to market
Mitsubishi Forklift Trucks has a new distribution strategy which will enable it to establish even closer links with the market whilst ensuring absolute continuity of supply and service.
The role of distributing trucks in the UK will be transferred from a manufacturer-owned office to an independent company: Red Diamond Distribution.
All the staff employed within the UK office will remain in post, to guarantee the smoothest possible hand-over. The new company will also occupy the same premises in Aldridge.
The UK-specific distribution centre will operate free of corporate constraints and maintain a stock pool of the most popular models – helping dealers where delivery deadlines are very tight.
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