40 YEARS OF EXPERTISE – 3M RELAUNCHES E-A-R BRAND CLASSIC EARPLUG

E-A-R brand Classic by 3M is the world’s
first foam ear plug and 40 years on, remains one of the most widely-used
earplugs in the world with more than 72 million pairs sold worldwide in 2012. The
microsite, which can be accessed at www.3M.eu/classic, is dedicated
to promoting the benefits of this small yet essential product, including
attenuation, comfort and ease of fit.

Visitors to the microsite will be
able to view new videos introducing the market-leading features of the
earplugs, download useful product information highlighting the key benefits for
end users, and apply for their free E-A-R brand Classic Discovery Kit. Each kit
contains a glossy poster showing how to fit the earplugs, informative
literature on how and where to use, and ten pairs of E-A-R brand Classic Earplugs.
Each kit request will also be automatically entered into a prize draw to win
one of ten Peltor Bluetooth Headsets by 3M.

Rob Green, product manager from
the Personal Safety division of 3M commented: “For forty years, E-A-R brand Classic
earplugs have been one of the most popular choices thanks to the protection,
comfort and ease of fit they offer. It’s our hope that visitors to the new site
will find all the information they need to select E-A-R brand Classic earplugs,
as well as giving them the opportunity to test the product for themselves and
experience first-hand the qualities that have made this world-first product a
best-seller.”

Made from a soft, energy
absorbing polymer, E-A-R brand Classic earplugs provide comfortable hearing
protection for workers in moderate to high noise environments.

To be in with a chance of winning one of ten Peltor Bluetooth Headsets by 3M,
visit www.3M.eu/classic and request your E-A-R brand Classic
Discovery Kit before 12 August 2013.