IWS Group announces rebrand

Posted on Wednesday 15 October 2025

IWS GROUP, the parent company of leading product brands, manufacturers, and service companies, including Beaverswood, Brandsafe, Rack Group, and Anco Storage, is proud to announce its recent rebrand.

The refreshed look unites the businesses under an instantly recognisable identity, making it easier for customers to identify IWS Group solutions and trust the quality behind them.

Behind the rebrand is a new shared purpose: One group. One mission. To keep workspaces running safer, smarter, and built to last.

This is backed by the new group values: Customer Focus, Integrity, Continuous Improvement, Accountability, and Collaboration.

“Our rebrand is more than just a new visual identity – it’s a statement of how we’re evolving as a group,” said Richard Harden, CEO of IWS Group, “Each of our businesses has strong heritage and specialist expertise, and by bringing them together under one clear identity, we can better support our customers and partners with a joined-up approach.”

The rebrand includes new logos across the group’s companies. Customers and resellers can expect the same trusted products and services, backed by the strength of a unified group that’s committed to long-term innovation and customer success.

This milestone marks the next chapter for IWS Group as it continues to expand its role as a trusted partner for resellers, contractors, and end users across the UK, Europe, the USA, and beyond.

For more information, visit https://iws.group/