Engineered for extremes

J D Neuhaus has updated its ‘logo
and slogan’ to a design which more
closely represents the company’s latest
products, including new
developments designed for
applications in some of the toughest
markets and environments.

For many years the logo slogan of
‘powered by air’ was appropriate for
the full range of hoists, cranes and
winches. More recently, however, the
introduction of hydraulically powered
products has been predominant,
suitable for the operating conditions
in heavy engineering markets such as
shipbuilding, mining, tunnelling and
oil and gas exploration which all have
their own unique requirements.

To do justice to these
developments, the logo slogan has
been updated to ‘engineered for
extremes’, which the company feels is
more representative of current
product performance and develop –
ments. The new logo also uses a
modern typeface which is felt to be
more powerful and vibrant, reflecting
the changes in the markets served.