Brand evolution award
Centurion, the above-the-neck personal protective equipment specialist, has received the Highly Commended Award for Brand Evolution in the Marketing New Thinking Awards for the Centurion rebrand.
The Awards, which were held at London’s One Marylebone, celebrated the brands and agencies thriving by "doing different".
Centurion’s rebrand is underpinned by extensive customer research to understand current brand perceptions, as well as the opportunities and challenges faced by customers in today’s changing landscape. The research reaffirmed Centurion’s belief in the importance of its total focus on above-the-neck protection.
Andrew Gordon, marketing director at Centurion, said: “We are extremely proud of the award, to be a finalist against some of the most prestigious global brands such as The Times, Premier Inn, and Aviva shows true specialism in our field, and to win is a massive achievement. This would not have been possible without the unwavering focus of the team and our valued partners.”
This latest award win continues a record-breaking year for Centurion, winning 11 awards across a broad spectrum of brand and product categories.
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