New name, same values
June 1st 2008 Elementus is the new name
for independent health,
safety and environment
consultancy ems
(Environmental Monitoring
services).
However, Paul Foxcroft,
MD, says it's not just about
a change of name and logo.
"The new brand conveys
some key attributes, values
and aspirations of the
business; such as being
personal, being and keeping
it simple; plus providing the
safe pair of hands our
customers rely on.
"Keeping the same strong
colour schemes and
incorporating the letters e,
m and s into the name
allowed us to demonstrate
continuity and make the
important point that only
the name has changed."
The company will
continue with its strategy of
providing independent
advice in areas of strategy,
management, assessment,
training and support.
Growing areas include energy,
CSR and sustainability. | 
